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Pattern Hair Care Will Launch at Ulta Inside Target Stores

Broadens its reach, making the indie beauty brand’s collection of products more readily accessible to the coily, curly and tight textured hair community.

With its launch in 2019, indie beauty brand Pattern set out on a very deliberate mission – to fulfill the unmet beauty needs of the curly, coily and tight textured hair community. Centering itself around the celebration of Black Beauty, the brand has since grown to offer consumers not only a wider range of breakthrough formulations, but an inclusive space where natural beauty is loved and appreciated.   Now, Pattern has announced two pivotal initiatives that will enable the brand to furt...

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